1. What is the market potential for the product or service offered? How much competition is there and, who are the big players?
There are no big competitors targeting the same market as IRUN. It is a wide open and highly fragmented market. The sales projections provided would require a modest market penetration based on a business population of 12,500 to be highly successful. Most regions will contain significantly more than 12,500 businesses.
2. How is territory planning organised?
Territories are established as a function of the number of businesses in the territory and defined as a specific telephone number / area code.
3. Is there a thorough and comprehensive training programme in place?
Yes, plus IRUN is in the process of having the material professionally accredited so, on successful completion, participants will receive a professionally recognised national NVQ standard certification of competence.
4. What are the main factors which are consistent with the best performers in the franchisee network?
Sales people happy and active in the networking environment, plus people who concentrate on looking after the client right the way through the process. People with business development expertise are especially successful in selling higher value solutions.
5. What are the greatest problems and challenges faced by the franchisees in developing their business?
Too much opportunity. Maintaining focus whilst dedicating sufficient time to personal development and client facing sales activities, and maintaining focus on working the sales process correctly, can all be a challenge.
6. What happens in the event a franchisee is not able to develop their business in a successful manner?
Realistic minimum performance targets and compulsory buy back, is part of the agreement.
